Immersing in the Metaverse Experience: A Case Study in Employee Engagement and Innovation
A company that is always looking for innovative ways to engage its employees recently turned to the no code metaverse experience creation platform, GMetri, to do so. In this case study, we'll take a look at how this company used GMetri to create an employee engagement experience, and the results and outcomes of this effort.
Background on GMetri
GMetri is a no code platform that allows users to easily create immersive XR (extended reality) experiences, such as virtual reality (VR), augmented reality (AR), and mixed reality (MR). The platform is intuitive and user-friendly, making it easy for businesses to create engaging metaverse content without the need for specialized technical skills. Some of the features and capabilities of GMetri include:
- A drag-and-drop interface that allows users to easily design and build their metaverse experiences
- A library of pre-designed assets and templates that can be customized to fit the needs of the user
- Integration with popular libraries such as Sketchfab, Flickr for assets.
- Support for multiple languages, making it easy to create metaverse experiences for a global audience
The company's use of GMetri
Using GMetri, this company created an immersive metaverse experience that was designed to engage and motivate its employees. The experience was divided into 5 main parts.
The Pavilion: A Gateway to Employee Engagement
The Pavilion is the entry point to the metaverse and serves as a one-stop shop for all employee needs. It provides a wide range of resources and activities to help employees learn about the company and connect with their colleagues.
Some of the features of the Pavilion include:
- Company mission and vision: Employees can learn about the company's purpose and values, and how these guide its operations and decision-making.
- Team-wise onboarding content: New hires can access tailored onboarding content that helps them get up to speed on their role and responsibilities, as well as the company's culture and policies.
- Branded experiences: Employees can immerse themselves in branded experiences that showcase the company's products and services, and learn about the brand's history and values.
- Employee education: The Pavilion includes a variety of educational resources, such as training materials, e-courses, and webinars, that help employees develop new skills and knowledge.
By providing a one-stop shop for all employee needs, the Pavilion helps to streamline the employee engagement and learning process and ensure that employees have access to the resources and support they need to succeed.
The House of Innovation: A Hub for Continuous Learning and Innovation
The House of Innovation is a hub for continuous learning and innovation, and is designed to help employees develop new skills and knowledge, as well as share ideas and insights. The House of Innovation includes a variety of features that encourage continuous learning and innovation, including:
- Welcome message from the CEO: A welcome message from the CEO introduces the House of Innovation and focuses on one of the company's four main values: innovation. This helps to set the tone for the rest of the experience and emphasizes the importance of innovation within the company.
- Showcase content: The House of Innovation has about 16 hours of showcase content featuring innovation by different teams within the company and innovative tools used by them. The content is organized into a variety of formats, including videos, podcasts, and interactive presentations, to cater to different learning styles and preferences. This provides employees with a wealth of resources to learn about the company's innovation efforts and stay up-to-date on the latest trends and best practices in their field.
- Discussion area: The House of Innovation has a discussion area where employees can discuss specific topics while listening to an innovation playlist built by visitors to the experience. This provides a forum for employees to share ideas and insights, and helps to foster a culture of continuous learning and innovation within the company.
- Gaming arcade: The House of Innovation has a gaming arcade where employees can play interactive games based on different content and earn points that are integrated with the company's learning management system. These points can then be used to redeem other course content, encouraging employees to engage with the content and learn more about the company. The gaming arcade is a fun and engaging way for employees to learn about the company's products and services, and helps to foster a sense of community and connection among employees.
Overall, the House of Innovation is a key component of the company's metaverse and helps to promote continuous learning and innovation within the organization. By providing a variety of resources and activities that are tailored to the needs and interests of employees, the House of Innovation helps to foster a culture of continuous improvement and growth.
Innovation Hub: A Hands-On Look at the Company's Products and Capabilities
The Innovation Showcase is a tour of the company's innovation hub, featuring multiple vignette spaces that are demo environments showcasing the company's products and their capabilities. Each vignette includes a variety of interactive elements, such as videos, demonstrations, and hands-on activities, to help employees learn about the products in a fun and engaging way.
The Innovation Showcase provides a behind-the-scenes look at the company's innovation efforts and gives employees an opportunity to see the products in action and learn about their capabilities. This helps to foster a sense of pride and ownership among employees, as they get to see firsthand the impact of their work and the value of the products they are creating.
The Innovation Showcase is led by a senior showcase manager, who takes employees on a tour of the vignette spaces and provides insights and information about the products and their capabilities. This personal touch helps to make the experience more engaging and interactive, and allows employees to ask questions and learn more about the products.
Overall, the Innovation Showcase is an engaging and educational part of the company's metaverse, and helps to foster a culture of innovation and continuous improvement within the organization. By providing a behind-the-scenes look at the company's innovation efforts, the Innovation Showcase helps to inspire and motivate employees to contribute their own ideas and insights.
The Dome: A Community Hub for Inclusion, Diversity, and Engagement
The Dome is a community section within the metaverse that is designed to foster a sense of connection and belonging among employees. It includes a variety of live conference sessions featuring guest speakers and industry experts, as well as interactive content on inclusion and diversity. These resources help to promote the company's values of inclusivity and respect for all employees, and provide employees with an opportunity to learn and grow.
One of the key features of The Dome is an Easter egg collection game that enrolls employees in a raffle for rewards. This game is designed to be fun and engaging, and helps to create a sense of excitement and anticipation among employees. It also helps to encourage employees to explore different areas of the metaverse and engage with the content, as they search for the Easter eggs and collect them.
The rewards offered in the raffle can vary, but may include things like gift cards, merchandise, or other perks. This helps to provide an added incentive for employees to participate in the game and engage with the content within The Dome.
Overall, The Dome is an important part of the metaverse, as it helps to create a sense of community and connection among employees. The live conference sessions, interactive content, and games within The Dome help to foster a culture of inclusivity and respect, while also providing employees with an engaging and enjoyable way to learn and interact with their colleagues.
The Gaming Terrace: An Interactive Space for Relaxation and Reward
The Gaming Terrace is a space within the metaverse that is designed for employees to unwind and have fun. It includes multiple game arcades with a variety of interactive games that employees can play to relax and de-stress. The games are designed to be fun and engaging, and are meant to provide a break from work and allow employees to recharge their batteries.
One of the key features of The Gaming Terrace is the collectibles that get added to employees' wallets as they play the games. These collectibles can be used to unlock additional content or perks within the metaverse, and provide an added incentive for employees to play the games. The collectibles also help to create a sense of progression and accomplishment for employees, as they work to collect all of the items and unlock new rewards.
Overall, The Gaming Terrace is an important part of the metaverse, as it provides employees with an enjoyable and relaxing way to unwind and de-stress. The interactive games and collectibles within The Gaming Terrace help to foster a sense of community and connection among employees, and provide an engaging and rewarding way to spend their downtime.
360 Photos and 3D Models
One of the key advantages of creating a hybrid metaverse built with onsite 360 images and 3D models is that it allows for a realistic and immersive experience for users. The 360 images of the office, shot on site during the pandemic, provide a realistic view of the office environment, giving new hires an idea of what to expect when they join the company. This helps to provide a sense of familiarity and connection with the office, even if they are unable to physically be there.
The use of 3D generated spaces also offers a number of benefits. It provides flexibility and adaptability, as it allows the company to host content in a variety of fun and engaging environments. This can help to make the metaverse experience more enjoyable and engaging for users, and can also help to break up the content into more digestible chunks.
In addition, the use of 3D generated spaces allows for constant updates with minimal effort. As the company can simply update the 3D models with new content, it can easily keep the metaverse up to date and relevant for users. This is particularly useful for companies that are looking to continuously improve and update their employee engagement and learning efforts.
Access
One of the key benefits of the metaverse is its accessibility for new hires and existing employees across all devices, including headsets, mobile phones, and laptops. This means that employees can access the metaverse from any device they prefer, whether they are using a VR headset at work or a laptop at home.
The metaverse is also a self-paced experience, which means that employees can progress through the content at their own pace and on their own schedule. This is particularly useful for busy employees who may not have a lot of time to dedicate to training or learning activities, as they can access the metaverse anytime and anywhere that is convenient for them.
Overall, the accessibility of the metaverse makes it an ideal platform for employee engagement and learning. It is accessible to all employees, regardless of their device preferences or schedules, and allows them to learn and grow at their own pace. This makes it an effective and efficient way for companies to engage and motivate their employees, and helps to foster a culture of continuous learning and improvement within the organization.
Authentication
The metaverse includes a user authentication feature that allows for single sign-on (SSO) authentication. This means that users only need to log in once to access the metaverse and all of its content, rather than having to log in separately for each individual application or resource.
The SSO authentication feature reduces the number of login prompts that users need to complete, making it easier and more convenient for them to access the metaverse. It also helps to streamline the login process and minimize the risk of user errors or missteps, which can lead to delays or disruptions in the user experience.
In addition to making the login process more convenient, the SSO authentication feature also enhances the security of the metaverse. By requiring users to log in only once, it minimizes the number of opportunities for hackers or other cybercriminals to gain access to user accounts. This helps to protect the security and privacy of users and ensures that the metaverse is a safe and secure platform for employee engagement and learning.
Overall, the user authentication feature of the metaverse is an important aspect of the platform that helps to enhance the user experience and ensure the security of the platform. It makes it easier and more convenient for users to access the metaverse, while also providing enhanced security to protect user accounts and data.
During the process of creating the experience, the company faced several challenges, including the need to ensure that the content was engaging and relevant for all employees, regardless of their location or job function. To overcome this challenge, the company worked closely with the team at GMetri to design and build an experience that would be tailored to the needs and interests of its employees.
Results and outcomes
The metaverse created with GMetri was a resounding success, with a high participation rate among employees. Feedback from employees was overwhelmingly positive, with many stating that the experience was engaging and fun, and that it helped to foster a sense of community and connection within the company. In addition to improving employee engagement, the experience also helped to drive innovation within the company, as employees were exposed to new ideas and ways of thinking.
Conclusion
In conclusion, the no code XR experience creation platform, GMetri, was an invaluable tool for the client in creating an engaging and motivating employee engagement experience. The platform's drag-and-drop interface, library of assets, and integration with popular tools made it easy for the client to create a custom metaverse that resonated with its employees. The results and outcomes of the experience were highly positive, with improved employee engagement and a sense of community within the company. Other businesses looking to engage their employees in a similar way could benefit from using a platform like GMetri.
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